City start advertising campaign

THE Blues are one of the first clubs to launch an advertising campaign that doesn't plug cut-price tickets but is trying to create a 'brand'.

Already I can see the hackles rising on some 'true Blues' but there is a good piece about why the club is taking these measures in The Guardian.

Personally I think it is a good move and shows the club is willing to try things out to keep it moving forward.

I went to college in Sunderland many moons ago now but still have a bit of a connection with the Black Cats from standing on the terraces.

Whenever the two teams match up I am firmly behind the Blues but just think of the number of students in Manchester that the club could appeal to.

And that is the key I think, broadening the appeal because you can't rely on the 'generations' walking through the gates like days gone by.